iProspect
I served as a Content Editor and Creator at iProspect, an award-winning marketing agency. I oversaw digital performance across multiple channels, including blogs, articles, webpages, videos, case studies, and thought leadership initiatives. I spearheaded the development of award-winning digital stories that captivated audiences and drove measurable results for our Fortune 500 clients.
My contributions have been instrumental in delivering exceptional results, with 65% of digital marketing content designed, written, and produced by me. I achieved significant success in advancing marketing and media relations activities by 35% through my content pitch ideas, including corporate blogs, articles, videos, and case studies. Additionally, my work has garnered accolades, including seven award-winning submissions for iProspect, further cementing my expertise in creating compelling and impactful content. Here are a few examples of my work at iProspect.
Mandarin Oriental
Our case study showcases how iProspect pushed innovation in geotargeting to a new level by finding the right consumer to fit the right hotel, Mandarin Oriental. Geotargeting isn’t just a siloed tactic and strategy in itself. If you consider language, specific landing pages, messaging, and any offers specifically geared to the geotargeted audience, you’ll have a successful digital strategy.
The Olympic’s Social Consumption
Our 'Olympic-Sized Consumption' infographic shows how technology has doubled the amount of interaction that occurs during events like the London 2012 Olympics.
Social media and the usage of mobile devices have grown immensely over the last few years and show no signs of stopping anytime soon. With over 4.9 billion people expected to tune into the summer games, this is one event that is universally recognized around the world. The hours of coverage are expected to double this year, going from 2,500 hours in 2008 to a whopping 5,530 hours. The London 2012 Olympics will be the first ever to have all events available with live streaming -- providing even those without television access the opportunity to feel the summer games fever.
Digital Anatomy of the Affluent Male
Recent statistics indicate that the luxury brand market is undergoing a significant transformation, with a noticeable shift in consumer preferences. This pioneering investigation sheds light on the identity, actions, devices, research, and shopping habits of the wealthy male demographic, while also providing insights on how to target and communicate with them effectively. Until now, no comprehensive research had been conducted to examine the affluent male and his online purchasing patterns. This study is the first to define the key attributes of this group