Zipcar’s goal was to launch its first online magazine called Ziptopia. I led the brand content development, generating ideas for 85% of the content, and building out the content strategy from scratch. I did this by rapidly developing a content team of 40+ freelance writers, photographers, and videographers from around the county.
This resulted in the development of 45+ stories per quarter, and the personal creation of 30 pieces of content in my first year, while successfully staying within budget and creating custom reports with quantitative analysis to optimize our content strategy. The articles and videos are examples of my work.
If you're ever in Vancouver and spy a Zipcar pickup with a groovy green couch in tow, you're not witnessing a move, but a movie. Well, a music video series, to be exact, featuring awesome bands rocking out on one of the most famous furniture pieces around. Find out how the guerilla music video project began, plus sneak a peek at the latest Green Couch Session.
