Melissa Pocek
MELISSA POCEK
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Zipcar

Zipcar’s goal was to launch its first online magazine called Ziptopia. I led the brand content development, generating ideas for 85% of the content, and building out the content strategy from scratch. I did this by rapidly developing a content team of 40+ freelance writers, photographers, and videographers from around the county.

This resulted in the development of 45+ stories per quarter, and the personal creation of 30 pieces of content in my first year, while successfully staying within budget and creating custom reports with quantitative analysis to optimize our content strategy. The articles and videos are examples of my work.

In Google's Ingress, Virtual Reality Becomes Reality | Zipcar

In Google's Ingress, Virtual Reality Becomes Reality | Zipcar

Google (we’re guessing you’ve heard of ’em) is always doing something to make cities better places to live — whether it’s building the next driverless car, turning old payphones into Wi-Fi hotspots, or creating a virtual reality game like Ingress. Dreamed up by Niantic Labs (a startup within Google), Ingress takes gaming to a new level, fostering a community of gamers who might ordinarily play indoors and teaming them up with new friends to tackle complex, real-time, and super fun challenges online and off. 

Want in? There are anomalies (Ingress’s term for free, in-real-life, multiplayer events) happening all the time. Don’t worry if you’re new — watch our video of Ingress players in Minneapolis nabbing clues and cracking creative puzzles and you'll be up to speed in no time.

VideosMelissa PocekNiantic Labs, Google, Zipcar, Ingress