Zipcar’s goal was to launch its first online magazine called Ziptopia. I led the brand content development, generating ideas for 85% of the content, and building out the content strategy from scratch. I did this by rapidly developing a content team of 40+ freelance writers, photographers, and videographers from around the county.
This resulted in the development of 45+ stories per quarter, and the personal creation of 30 pieces of content in my first year, while successfully staying within budget and creating custom reports with quantitative analysis to optimize our content strategy. The articles and videos are examples of my work.
If you're ever in Vancouver and spy a Zipcar pickup with a groovy green couch in tow, you're not witnessing a move, but a movie. Well, a music video series, to be exact, featuring awesome bands rocking out on one of the most famous furniture pieces around. Find out how the guerilla music video project began, plus sneak a peek at the latest Green Couch Session.
Read MoreDreamed up by Niantic Labs, Ingress takes gaming to a new level, fostering a community of gamers who might ordinarily play indoors and teaming them up with new friends to tackle complex, real-time, and super fun challenges online and off. Want in?
Read MoreThankfully, more and more industries are beginning to make sustainable practices standard practice. Even sports brands — which have historically trended toward new, manmade materials to improve performance no matter what the environmental cost — are now turning a new, eco-friendlier leaf.
Read MoreWhile running is a solitary sport, runners can be quite the communal bunch. From jogging clubs to chilly morning high-fives, road warriors love to support each other. Whether you're working towards a personal record or tackling your first 5K, an uplifting community makes it easier to strap on those sneakers and go.
Read MoreWatch and drool. Roti is a crowd-pleaser among the office denizens in downtown Chicago: http://roti.com. For bigger deliveries, they use Zipvan.
Read MoreIf you hear the word “symphony” and picture tuxedo’ed players in a pit, you’re not alone. That’s what makes San Francisco’s Awesöme Orchestra so, well, awesome. Far from the traditionally stuffy opera house scene, Awesöme Orchestra is casual and open to all — no auditions or owned instruments necessary. Instead, pipes, horns, strings, and drums are brought in and loaned out as needed (that’s where Zipvans come in), and anyone, regardless of experience, is welcome to play, or just listen in. Musical selections are unconventional, too, ranging from Beethoven to Björk, and Debussy to Daft Punk. Sneak a peak.
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