Zipcar’s goal was to launch its first online magazine called Ziptopia. I led the brand content development, generating ideas for 85% of the content, and building out the content strategy from scratch. I did this by rapidly developing a content team of 40+ freelance writers, photographers, and videographers from around the county.
This resulted in the development of 45+ stories per quarter, and the personal creation of 30 pieces of content in my first year, while successfully staying within budget and creating custom reports with quantitative analysis to optimize our content strategy. The articles and videos are examples of my work.
While running is a solitary sport, runners can be quite the communal bunch. From jogging clubs to chilly morning high-fives, road warriors love to support each other. Whether you're working towards a personal record or tackling your first 5K, an uplifting community makes it easier to strap on those sneakers and go.
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