How Did NASA Build Communities of Space Lovers? Answer: It’s Written In The Stars

Ever since the 1969 Apollo launch to the moon, NASA has had some big moon boots to fill when it comes to engaging its audience.

ArticlesMelissa PocekOctober 17, 2021NASA, Space, NASA social

For JetBlue, Eco-Awareness Isn’t Just a Pie in the Sky

Before Sophia Leonora Mendelsohn became the Head of Sustainability at JetBlue, she worked at factories in China and realized how the things we buy connect us to the places where they're made, even if they're halfway around the planet. That fueled her passion for preserving water and ...

ArticlesMelissa PocekApril 15, 2021sustainability, JetBlue, Climate Change, Climate Activist

RunKeeper Runs On People Power

While running is a solitary sport, runners can be quite the communal bunch. From jogging clubs to chilly morning high-fives, road warriors love to support each other. Whether you're working towards a personal record or tackling your first 5K, an uplifting community makes it easier to strap on those sneakers and go.

ArticlesMelissa PocekApril 24, 2020RunKeeper, Running, Health trackers, Zipcar

Birds of Prey and Barbecue. Northampton’s Got It All.

Western Massachusetts is known for leaf-peeping and apple-picking, but there's plenty of culture and entertainment to be had, even when autumn is far off in the future. Tucked between the rolling green hills of this hiker's paradise is a wealth of culture and entertainment.

ArticlesMelissa PocekJuly 8, 2019roadtrip, Birds of Prey, Barbecue, Northampton