Zipcar’s goal was to launch its first online magazine called Ziptopia. I led the brand content development, generating ideas for 85% of the content, and building out the content strategy from scratch. I did this by rapidly developing a content team of 40+ freelance writers, photographers, and videographers from around the county.
This resulted in the development of 45+ stories per quarter, and the personal creation of 30 pieces of content in my first year, while successfully staying within budget and creating custom reports with quantitative analysis to optimize our content strategy. The articles and videos are examples of my work.
Western Massachusetts is known for leaf-peeping and apple-picking, but there's plenty of culture and entertainment to be had, even when autumn is far off in the future. Tucked between the rolling green hills of this hiker's paradise is a wealth of culture and entertainment.
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