Melissa Pocek
MELISSA POCEK
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Zipcar

Zipcar’s goal was to launch its first online magazine called Ziptopia. I led the brand content development, generating ideas for 85% of the content, and building out the content strategy from scratch. I did this by rapidly developing a content team of 40+ freelance writers, photographers, and videographers from around the county.

This resulted in the development of 45+ stories per quarter, and the personal creation of 30 pieces of content in my first year, while successfully staying within budget and creating custom reports with quantitative analysis to optimize our content strategy. The articles and videos are examples of my work.

Chicago's Roti delivers meals when you want them | Zipcar for Business

Creative conception, screenplay, and story editing by Melissa Pocek

Chicagoans are never far from a world-class meal, but Roti Mediterranean Grill came up with a way to get their delicious fare a little further: Zipvan. What started as a single café in the Windy City grew into 19 locations in CHI, NYC, and DC. Using wheels when you want them to deliver meals when you want them? Nice. Roti shows just one example of a small business doing big things by using smart transportation. Watch and drool (just not on your keyboard). 

VideosMelissa PocekChicago, Roti, Zipcar