Zipcar’s goal was to launch its first online magazine called Ziptopia. I led the brand content development, generating ideas for 85% of the content, and building out the content strategy from scratch. I did this by rapidly developing a content team of 40+ freelance writers, photographers, and videographers from around the county.
This resulted in the development of 45+ stories per quarter, and the personal creation of 30 pieces of content in my first year, while successfully staying within budget and creating custom reports with quantitative analysis to optimize our content strategy. The articles and videos are examples of my work.
Thankfully, more and more industries are beginning to make sustainable practices standard practice. Even sports brands — which have historically trended toward new, manmade materials to improve performance no matter what the environmental cost — are now turning a new, eco-friendlier leaf.
Read MoreCompostwheels Turns Trash into Treasure. Compostwheels compost Atlanta Atlanta car share sustainable cities sustainable communities David Paull entrepreneur. Popular Posts. December 9, 2015. Future City. These 8 Hidden Underground Cities Are Groundbreaking (Literally) December 2, 2019. Our Stories.
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