Melissa Pocek
MELISSA POCEK
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Zipcar

Zipcar’s goal was to launch its first online magazine called Ziptopia. I led the brand content development, generating ideas for 85% of the content, and building out the content strategy from scratch. I did this by rapidly developing a content team of 40+ freelance writers, photographers, and videographers from around the county.

This resulted in the development of 45+ stories per quarter, and the personal creation of 30 pieces of content in my first year, while successfully staying within budget and creating custom reports with quantitative analysis to optimize our content strategy. The articles and videos are examples of my work.

Compostwheels Turns Trash into Treasure

Composting is something many of us would love to do if we weren’t grossed out by the thought of keeping organic waste (ahem) in the backyard. Luckily, Compostwheels in Atlanta doesn’t mind getting their hands dirty in the name of urban sustainability. In return for your eggshells and banana peels, they produce neatly-packed, nutrient-rich soil to help make local farms thrive. Oh, and they prevent upwards of 6,000 lbs of organic waste from ending up in landfills each month. Check out the soil-making magic.

Composting is something many of us would love to do if we weren’t grossed out by the thought of keeping organic waste (ahem) in the backyard. Luckily, Compostwheels in Atlanta doesn’t mind getting their hands dirty in the name of urban sustainability. In return for your eggshells and banana peels, they produce neatly-packed, nutrient-rich soil to help make local farms thrive. Oh, and they prevent upwards of 6,000 lbs of organic waste from ending up in landfills each month. Check out the soil-making magic.

VideosMelissa PocekCompostwheels, Recycle, Compost, sustainability