Zipcar’s goal was to launch its first online magazine called Ziptopia. I led the brand content development, generating ideas for 85% of the content, and building out the content strategy from scratch. I did this by rapidly developing a content team of 40+ freelance writers, photographers, and videographers from around the county.
This resulted in the development of 45+ stories per quarter, and the personal creation of 30 pieces of content in my first year, while successfully staying within budget and creating custom reports with quantitative analysis to optimize our content strategy. The articles and videos are examples of my work.
Dreamed up by Niantic Labs, Ingress takes gaming to a new level, fostering a community of gamers who might ordinarily play indoors and teaming them up with new friends to tackle complex, real-time, and super fun challenges online and off. Want in?
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